First download the Oracle SQL developer 4 rpm from Oracle's website http://www.oracle.com
Install alien to be able to convert .rpm packages to .deb
sudo apt-get install alien
Convert and install the SQL developer 4 .rpm
This way you will be able to link the program on the launcher
sudo alien --scripts sqldeveloper-4.0.*.noarch.rpm sudo dpkg -i sqldeveloper_4.0.*.deb
Fix the startscript for SQL developer so it won't crash on startup
Edit /usr/local/bin/sqldeveloper and add:
unset -v GNOME_DESKTOP_SESSION_ID to the first line in the start script.
sudo vi /usr/local/bin/sqldeveloperDone! Now you can find and start it in unity!